PR Agencies in Myanmar: Complete Directory (2026)

PR in Myanmar is a completely different game than it was five years ago. The media landscape has fractured, and the agencies that have adapted are the ones worth working with. We put together this directory based on what we have observed in the market and heard from brands who have worked with these firms.

Myanmar's public relations industry has navigated extraordinary challenges over the past decade — political transitions, economic disruption, currency volatility, and rapid platform shifts. The PR agencies that have survived and grown through this period have developed capabilities that go well beyond press release writing: crisis management, social listening, digital earned media, influencer relations, and cross-border communications for regional brands entering or operating in Myanmar.

Out of roughly 280 registered marketing agencies in Myanmar, most based in Yangon, a core group of specialist PR firms and full-service agencies with strong PR practices stand out. We profile twelve of them below.

How PR Works in Myanmar's Current Media Environment

Understanding Myanmar's media landscape is essential before choosing a PR agency. Key realities for 2026:

Social media dominates earned media. Traditional print and broadcast remain relevant for certain audiences, but TikTok (19.6–21.0 million users) and Facebook (13.1–13.7 million via VPN) are where brand narratives actually land. Effective PR campaigns integrate social media distribution alongside traditional media placement.

Facebook is banned but essential. Journalists, business leaders, and consumers access Facebook via VPN. Press releases, brand statements, and crisis communications still reach key audiences through Facebook — agencies must manage this channel even under access restrictions.

Telegram is growing as a news and commerce channel with approximately 6 million users in Myanmar and increasing adoption for news distribution and business communities.

YouTube reaches approximately 12 million users and is used for longer-form brand storytelling, product reviews by creators, and documentary-style earned media.

Influencer relations have replaced traditional media for some categories. In beauty, food, and lifestyle, a placement with the right Myanmar creator delivers more commercial impact than a print feature.

What to Look for in a Myanmar PR Agency

When evaluating PR firms in Myanmar, assess these capabilities:

• Media relationships — established connections with Myanmar's journalists, editors, and broadcast producers
• Crisis communications — proven protocols for rapid response, especially important given Myanmar's volatile business environment
• Bilingual capability — press materials in both Burmese and English for domestic and regional audiences
• Digital/social integration — ability to amplify earned media through owned and social channels
• Government and regulatory experience — navigating Myanmar's complex regulatory environment requires agencies with relevant contacts and experience
• Regional network — for MNCs, agencies with ASEAN or global affiliations offer cross-border coordination

PR Agency Pricing Models in Myanmar

Myanmar PR agencies typically operate under three pricing structures:

Note that fees quoted in USD are subject to exchange rate movement. At the current rate of MMK 4,520/USD and with inflation running at approximately 25%, local brands budgeting in kyat should plan for currency risk when retaining agencies on USD-denominated contracts.

Top 12 PR Agencies in Myanmar

1. ERA Myanmar / Ruder Finn Era

Website: eracommunications.com | Founded: 2015 | Staff: 40+

ERA Myanmar is the country's most decorated PR firm. Named the most awarded PR agency at SABRE APAC 2022, ERA has built an unmatched track record across corporate communications, government affairs, and brand PR. In July 2025, the agency was acquired by Ruder Finn — one of the world's leading independent PR firms — becoming Ruder Finn Era and gaining access to global resources, international media relationships, and Ruder Finn's proprietary research and analytics platforms. Clients include PepsiCo, Google, Samsung, and KBZ Bank, spanning tech, FMCG, and financial services. For brands needing the highest standard of strategic communications in Myanmar, Ruder Finn Era is the benchmark.

Services: Corporate communications, brand PR, government affairs, crisis management, stakeholder engagement Industries: Technology, FMCG, banking, government Pricing: Retainer-based; positioned at premium tier

2. Vero Myanmar

Website: vero-asean.com

Vero is part of a 260+ person ASEAN-wide communications agency and holds Campaign Asia's Influencer Marketing Agency of the Year for Southeast Asia in 2024. Myanmar is one node in a regional network spanning Thailand, Vietnam, Indonesia, Singapore, and beyond — making Vero the natural choice for brands running integrated PR and influencer campaigns across Southeast Asia. Vero is also B Corp certified, which signals a commitment to ethical business practices that resonates with MNCs with sustainability mandates. Their Myanmar practice covers earned media, influencer relations, and content-driven PR.

Services: PR, influencer marketing, earned media, content strategy, regional communications Industries: Consumer goods, technology, sustainability-focused brands, MNCs Pricing: Retainer and project-based; mid to premium tier

3. Chilli Agency

Website: chilli.agency | Founded: 2016 | Offices: Yangon + Singapore

Chilli Agency won Campaign Asia's Bronze PR Agency of the Year award in 2023, cementing its position among Myanmar's top-tier communications firms. What distinguishes Chilli is their social listening capability — systematic monitoring of brand conversations across Myanmar's social media landscape. This intelligence function makes PR campaigns more responsive and crisis management more proactive. Clients include KBZ Bank, Grab, Carlsberg, and Prudential, covering financial services, mobility, beverages, and insurance. Their Yangon-Singapore dual presence is valuable for regional brands coordinating communications across both markets.

Services: PR, digital communications, social listening, social media management, crisis communications Industries: Banking, insurance, consumer goods, mobility services Pricing: Retainer and project-based; mid tier

4. Mangosteen PR (Mango Myanmar Group)

Website: mangomyanmargroup.com

Mangosteen PR operates as the PR specialist within the Mango Myanmar Group — a 230+ person group founded in 2004 with six sub-agencies covering media buying, digital, events, and communications. This group structure means Mangosteen can access in-house media buying (Mango Media), digital production (Wave Digital), and event capabilities when campaigns require integrated execution. For brands seeking a single group that can handle PR alongside traditional and digital media planning, Mango Myanmar Group's ecosystem is a practical advantage.

Services: Traditional and digital PR, media relations, integrated communications Industries: Broad sector coverage through group client base Pricing: Retainer and project-based

5. Blink

Website: blink.com.mm | Founded: 2014

Blink is Myanmar's Campaign Asia Gold Independent Agency of the Year 2024 — an award that recognises creative and strategic excellence across all disciplines, including PR. While Blink is best known for brand strategy and performance marketing, their PR offer is integral to client service for accounts like Wave Money, Foodpanda, LUX, and Lipovitan-D. For brands that want PR to sit within an integrated strategy that also drives paid media and content, Blink's approach avoids the siloed briefing problems that come with using multiple specialist agencies.

Services: PR, brand strategy, content, digital marketing, performance marketing Industries: FMCG, fintech, food delivery, consumer goods Pricing: Retainer-based; positioned at premium to mid-premium tier

6. MCI / MCIX

Website: mcixagency.com | Myanmar office: 2013 | HQ: Bangkok

MCI brings Bangkok-headquartered omnichannel marketing expertise to Myanmar, with 150+ clients across both markets. Their PR work sits within a broader integrated communications offer that spans digital, events, and media. For regional brands operating across Thailand and Myanmar who want coordinated communications without briefing separate agencies in each market, MCI provides genuine cross-border efficiency. Their Bangkok HQ also provides access to creative and strategy resources beyond what most Myanmar-only agencies can offer.

Services: Omnichannel marketing, PR, digital, events Industries: Broad sector coverage; strong in regional brands entering Myanmar Pricing: Retainer and project-based; mid tier

7. B360 / BEYOND 360

Website: b360group.com | Founded: 2019 | Staff: 30–50

B360 is Myanmar's only HubSpot Gold Partner, which positions their PR work within a data-driven communications framework. Press coverage, executive visibility, and thought leadership programmes can be connected to CRM tracking so brands see how PR activity influences pipeline. Clients LG, Honor, and Grand Royal represent B2B and consumer technology brands where PR supports longer sales cycles. For tech companies or B2B brands where PR and content marketing intersect, B360's integrated approach delivers measurable outcomes.

Services: PR, content marketing, inbound marketing, HubSpot implementation Industries: Technology, B2B, consumer electronics Pricing: Retainer-based; mid tier

8. Synapse Original

Website: synapseoriginal.com | Founded: 2013

Synapse Original won Campaign Asia's Creative and Digital Agency of the Year in 2020 — recognition of their ability to produce communications work that stands out creatively in a crowded market. Their PR work benefits from this creative DNA: press materials, events, and brand stories are produced to a higher creative standard than the category average. Clients include NIVEA, Heineken, and Grab Food — global FMCG and food brands where brand voice consistency is non-negotiable. For brands where PR must be as creatively distinctive as advertising, Synapse is a natural fit.

Services: Creative PR, brand communications, digital, social media Industries: FMCG, food and beverage, consumer goods Pricing: Project and retainer-based; mid tier

9. nexlabs

Website: nexlabs.co | Founded: 2013 | Staff: ~39

nexlabs approaches PR from a digital transformation and technology perspective, making them particularly relevant for tech brands and companies undergoing digital transformation who need thought leadership communications alongside technical delivery. Their work with Samsung and Nestlé spans both marketing execution and digital infrastructure, giving their communications teams credibility when speaking to technical stakeholders. Thought leadership content, executive profiling, and B2B PR are where nexlabs adds the most distinct PR value.

Services: Digital PR, thought leadership, content strategy, digital transformation communications Industries: Technology, FMCG, enterprise Pricing: Retainer and project-based

10. Liquid Branding

Website: liquid-branding.com | Founded: 2004 | Offices: Bangkok + Yangon

Liquid Branding has been working in Myanmar since establishing a Yangon presence alongside its Bangkok headquarters. Their brand strategy heritage means PR is approached as a reputation-building investment aligned with long-term brand positioning — not just media placement. Clients include Yoma Bank and Junction City, representing financial services and real estate categories where sustained reputation management matters more than campaign-specific coverage. For brands building long-term market presence in Myanmar, Liquid's patient, strategy-first approach is well-suited.

Services: Brand strategy, PR, corporate communications Industries: Financial services, real estate, luxury Pricing: Retainer-based; mid to premium tier

11. Zurich Marketing Group

Website: zurichmarketinggroup.com | Founded: 2013 | Staff: 100+

Zurich Marketing Group is primarily an events and media buying specialist, but their 100+ person team and event execution capability makes them relevant for PR clients who need physical brand activation alongside communications — product launches, trade shows, and press events. Their media buying relationships across TV, radio, and OOH also support PR campaigns that need paid amplification. For brands running product launch PR that includes a physical event component and media advertising, Zurich can coordinate execution under one roof.

Services: Events, experiential marketing, media buying (TV, radio, OOH), PR integration Industries: Consumer goods, entertainment, esports, corporate events Pricing: Project and retainer-based; event fees are project-specific

12. Salt & Pixel

Website: saltnpixel.com | Founded: 2018

Salt & Pixel is a branding and video production agency whose capabilities support PR work in Myanmar's increasingly visual media environment. Press packs, launch videos, brand documentaries, and animated explainers produced to a high creative standard enhance the quality of PR submissions and media coverage. Their client AYA SOMPO demonstrates experience with communications in regulated industries. For PR agencies looking for a production partner or brands that want communications materials at a higher production standard, Salt & Pixel provides a specialist production offering.

Services: Branding, video production, animation, communications collateral Industries: Insurance, financial services, consumer brands Pricing: Project-based

Industry-Specific PR Considerations

Financial Services and Banking

Myanmar's banking sector is subject to strict regulatory oversight. PR agencies working with KBZ Bank, Yoma Bank, and AYA SOMPO must navigate Central Bank of Myanmar communications guidelines. ERA Myanmar/Ruder Finn Era and Chilli Agency both have relevant experience.

Technology and Telecommunications

Tech PR in Myanmar benefits from agencies with both creative credibility and technical understanding. nexlabs and B360 are well-positioned, while Ruder Finn Era's global network provides access to international tech media.

FMCG and Consumer Goods

High-volume FMCG PR — product launches, seasonal campaigns, retail activations — suits agencies with strong creative and social capabilities. Synapse Original, Blink, and Vero Myanmar are the strongest options.

Real Estate and Hospitality

Long-cycle brand building, corporate reputation, and property launch PR benefit from patient, strategy-first agencies. Liquid Branding and Mango Myanmar Group are well-established in this sector.

FAQ

Q1: What does a PR agency cost in Myanmar?

Monthly retainers typically range from USD 1,500–8,000 (approximately MMK 6.8M–36.2M at current rates). Premium agencies like Ruder Finn Era command the higher end; local mid-tier agencies start at USD 1,500–2,500. Project-based fees for product launches typically range from USD 3,000–15,000 depending on scope, media targets, and event components.

Q2: Do I need a PR agency that is part of a global network?

It depends on your communications goals. MNCs coordinating regional campaigns benefit significantly from agencies with global or ASEAN network affiliations — Ruder Finn Era, Vero Myanmar, and MCI/MCIX all offer this. Local brands focused on Myanmar media relations and community engagement will find independent agencies like Chilli Agency or Synapse Original equally effective and more cost-efficient.

Q3: How is Myanmar PR different from other Southeast Asian markets?

Myanmar PR requires bilingual capability (Burmese and English), familiarity with VPN-dependent social media landscape, and experience navigating a complex regulatory environment. Media relationships are highly personalised — agencies with long-standing connections to specific journalists and editors deliver placements that newcomers cannot. Crisis management is also a more prominent consideration given Myanmar's political and economic volatility.

Q4: Can PR agencies in Myanmar handle crisis communications?

Yes. The leading agencies — ERA Myanmar/Ruder Finn Era, Chilli Agency, and Vero Myanmar — have established crisis communications protocols and have managed high-profile situations for major clients. Confirm any agency's crisis experience and response time commitments during the briefing process.

Q5: How do PR agencies measure success in Myanmar?

Standard metrics include media impressions, share of voice relative to competitors, quality of placements (tier 1 vs tier 2 media), sentiment analysis across social platforms, and message pull-through (whether key messages appear in coverage). Increasingly, agencies connect PR metrics to business outcomes — website traffic, lead generation, and brand equity tracking — particularly agencies with digital capabilities like B360 and nexlabs.