Performance Marketing Agencies in Myanmar (2026)

Performance marketing is where the industry is heading in Myanmar. We see it in every pitch meeting and every budget conversation. Brands want measurable results, and the agencies that can deliver them are the ones winning business right now.

Myanmar's advertising market has shifted decisively toward accountability. With a digital ad spend of roughly USD 280–290 million and budgets under pressure from a kyat hovering around MMK 4,520 per dollar and inflation near 25%, brands can no longer afford campaigns that deliver impressions without results. Performance marketing — where every dollar is tied to a measurable outcome — has become the operating model of choice for growth-minded companies across Yangon and beyond.

Below we profile ten of Myanmar's strongest performance marketing agencies, explain what performance marketing actually means in this market, and help you identify the right partner for your goals.

What Is Performance Marketing?

Performance marketing is a results-first approach to digital advertising. Unlike brand campaigns measured by reach or awareness, performance marketing is measured by specific actions: a click, a lead form submission, a purchase, a download, or a call.

The most common channels include:

• Paid search (Google Ads, Bing)
• Paid social (Facebook Ads via VPN-accessible campaigns, TikTok Ads, YouTube Ads)
• Programmatic display and video
• Affiliate and influencer performance deals
• Email and SMS automation sequences

Performance Marketing vs. Brand Marketing

Brand marketing builds awareness and emotional association over time. It is essential but slow. Performance marketing generates measurable returns within a defined spend window. Most serious advertisers in Myanmar use both — brand investment creates the conditions under which performance campaigns convert at lower cost.

Why Performance Marketing Is Gaining Traction in Myanmar

Three forces are accelerating adoption:

1. Budget pressure. With the kyat weakened and operating costs rising, finance teams are demanding cost-per-lead and return-on-ad-spend data before approving renewals.
2. Platform maturity. TikTok's 19.6–21 million adult users and YouTube's roughly 12 million users now offer sophisticated auction-based ad systems with granular targeting.
3. Agency capability. A growing number of Myanmar agencies now hold formal certifications from Google, Meta, and HubSpot, enabling them to run and report on campaigns to international standards.

Top 10 Performance Marketing Agencies in Myanmar

1. B360 / BEYOND 360

Founded: 2019 | Staff: 30–50 | Website: b360group.com

B360 is one of the few agencies in Myanmar with official HubSpot Gold Partner status, which gives them a structural advantage in CRM-integrated performance campaigns. Their work spans paid media, lead nurturing automation, and conversion optimisation — and they apply the same attribution discipline across all channels. Clients include LG, Honor, Grand Royal, and ATOM.

For brands that need their ad spend connected to a CRM pipeline rather than a standalone dashboard, B360 is a natural starting point.

Strengths: HubSpot CRM integration, lead funnel reporting, B2B and B2C performance campaigns.

2. Blink

Founded: 2014 | Location: Yangon | Website: blink.com.mm

Blink is Myanmar's most decorated independent agency, taking Campaign Asia Gold Agency of the Year in 2024. While they are known for brand strategy, their performance marketing division is equally rigorous. They run paid media and content-driven acquisition campaigns for Samsung, Wave Money, and Foodpanda — clients where cost-per-install and transaction conversion rates are scrutinised closely.

Blink suits brands that want performance results within a broader brand-safe creative framework.

Strengths: Brand-performance integration, premium client roster, Campaign Asia-recognised creative quality.

3. Pixellion 360

Founded: 2014 | Staff: 50+ | Website: pixelliongroup.com

With over 300 clients across industries, Pixellion 360 has arguably the broadest performance marketing experience base in Myanmar. Services include paid media management, SEO, and influencer marketing with tracked performance metrics. Their scale means standardised campaign processes and competitive pricing for mid-market brands.

Strengths: Volume experience, paid media + SEO combination, influencer performance campaigns.

4. DKMads

Founded: 2019 | Website: dkmads.com

DKMads is Myanmar's specialist in programmatic advertising — a category where most full-service agencies only dabble. They run display, video, and native ad campaigns through demand-side platforms, offering the kind of audience segmentation and frequency management that manual social buys cannot achieve. For brands with mid-to-large media budgets, programmatic layered on top of social creates significantly better reach efficiency.

Strengths: Programmatic DSP expertise, display and video inventory access, data-driven targeting.

5. Newness Digital

Founded: 2020 | Locations: Yangon and Bangkok | Website: newness.com.mm

Newness Digital focuses on digital advertising and media buying, with cross-border capability from their Bangkok office that is useful for regional brands entering Myanmar. Clients include ADDA and Magnolia. Their dual-market presence means they understand how international campaign standards translate to Myanmar's platform realities.

Strengths: Media buying, cross-border ASEAN campaign knowledge, regional brand experience.

6. RFOX Media

Founded: 2017/2021 | Website: rfoxmedia.com

RFOX Media reaches over 30 million users monthly across their owned and operated social media properties, which makes their paid social campaigns unusually efficient — they can combine organic reach with paid amplification in a single strategy. Clients include Samsung, Huawei, Nestlé, and Grab. Their video-first approach aligns well with TikTok and YouTube performance formats.

Strengths: Owned media amplification, video-led performance ads, 30M+ monthly reach network.

7. Amara Digital

Founded: 2012 | Website: amaradigitalagency.com

One of Myanmar's longer-standing digital agencies, Amara Digital combines video production capability with content strategy and performance distribution. For brands that need creative assets and paid amplification managed under one roof — particularly in video — Amara Digital's integrated model reduces handoff friction. Clients include OPPO and Nok Air.

Strengths: Video-to-paid amplification pipeline, content strategy, long operational track record.

8. MCI / MCIX

Founded (Myanmar): 2013 | HQ: Bangkok | Website: mcixagency.com

MCI's Bangkok headquarters and 150+ client portfolio brings regional campaign governance to Myanmar performance work. Their omnichannel model integrates paid media with media production, which is valuable for campaigns that span TV, digital, and out-of-home simultaneously. Brands running multi-channel campaigns benefit from their single-point attribution approach.

Strengths: Omnichannel attribution, regional scale, media production integration.

9. nexlabs

Founded: 2013 | Staff: ~39 | Website: nexlabs.co

nexlabs brings a technology-first lens to performance marketing. Their data analytics capability — unusual for an agency of their size — means campaigns are built with tracking infrastructure from day one rather than retrofitted after launch. Clients include Samsung and Nestlé. For brands that want to own their data rather than rely on platform-reported metrics, nexlabs is a strong choice.

Strengths: Data analytics, app and web tracking infrastructure, technology-led campaign management.

10. Hap Eye

Founded: 2014 | Website: hapeye.com

Hap Eye covers paid performance channels including Google Ads alongside website development, SEO, and e-commerce solutions. Their operation of Food.com.mm gives them live e-commerce performance data that informs how they manage client campaigns. For food and consumer brands in particular, this real-world marketplace experience is a meaningful differentiator.

Strengths: Google Ads management, SEO, e-commerce performance, Food.com.mm operator experience.

How to Choose a Performance Marketing Agency in Myanmar

Before issuing a brief, clarify three things:

1. What outcome are you buying? Define whether you need leads, installs, purchases, or store visits. Agencies optimise toward the goal you give them — vague objectives produce vague results.

2. What is your attribution model? Last-click attribution (the default in most platforms) inflates the value of bottom-of-funnel channels and undersells brand. Ask prospective agencies how they handle cross-channel attribution and whether they can connect ad spend to CRM outcomes.

3. What is your creative refresh cadence? Performance campaigns decay faster than brand campaigns as audiences develop ad fatigue. Agencies that also produce creative in-house — like Blink, RFOX Media, and Amara Digital — can refresh assets more quickly than those relying on external production.

Myanmar Performance Marketing: Key Platform Considerations

Myanmar's platform landscape shapes how performance campaigns are structured:

• TikTok (19.6–21M adult users): TikTok Ads Manager supports in-feed video, TopView, and collection ads with strong e-commerce attribution. Lower CPMs than Facebook at present.
• YouTube (~12M users): Skippable and non-skippable in-stream formats work well for mid-funnel video performance. Google Ads integration enables search + video unified bidding.
• Facebook (~13.1–13.7M users, VPN access): Despite restrictions, many Myanmar brands continue running Meta campaigns. Agencies with VPN-compliant campaign management maintain access.
• Programmatic: DKMads and others offer DSP-based buying that reaches across news, entertainment, and app inventory — effective for retargeting and prospecting at scale.

Mobile-first infrastructure (median speeds around 5 Mbps) means landing pages must be optimised for speed; slow pages destroy conversion rates regardless of ad quality.

FAQ: Performance Marketing in Myanmar

Q1: What does a performance marketing agency charge in Myanmar? Fee structures vary. Retained management fees typically range from USD 500 to USD 3,000 per month depending on channel complexity and spend volume. Some agencies charge a percentage of ad spend (typically 15–20%). Always confirm whether the quoted fee covers ad spend or is charged separately.

Q2: Is Facebook advertising still viable in Myanmar given the ban? Yes. Many brands continue running Meta campaigns through VPN-accessible management. Reach has declined from peak levels, but the remaining active audience tends to be higher-income and more urban. Work with an agency that has a clear policy on platform compliance.

Q3: What is a realistic return on ad spend (ROAS) expectation in Myanmar? ROAS varies widely by category. E-commerce campaigns on TikTok Shop and Facebook Shop typically target 3–5x ROAS in early campaigns, scaling as audience data matures. Lead generation campaigns are better measured by cost per qualified lead than ROAS.

Q4: Do I need a local agency, or can I manage performance campaigns from overseas? Local knowledge matters for audience segmentation, creative language (Burmese Unicode), platform relationships, and payment processing. International agencies managing Myanmar campaigns remotely often underperform against local specialists who understand regional consumer behaviour.

Q5: How long does it take to see results from performance marketing in Myanmar? Most well-structured campaigns produce initial data within 2–4 weeks, but meaningful optimisation requires at least 6–8 weeks of consistent spend. Campaigns launched without sufficient historical data (fewer than 50 conversion events per week) will struggle to exit the platform learning phase.