Media Buying Agencies in Myanmar: Who to Work With

Media buying in Myanmar is one of those areas where having the right partner makes a massive difference. We have seen campaigns waste significant budget simply because the buying strategy did not account for local realities. Here is who we think does this work well.

Media buying in Myanmar operates across a genuinely fragmented landscape. Brands must navigate free-to-air television, commercial radio, out-of-home advertising, a restricted but active Facebook ecosystem, a dominant TikTok platform, and the emerging world of programmatic digital advertising — all within a market shaped by infrastructure constraints, currency volatility, and a mobile-first population whose median mobile speed sits at approximately 5 Mbps.

Getting media mix and buying strategy right matters more in Myanmar than in more developed markets, because media inflation, limited inventory in premium channels, and exchange rate movement (kyat at ~MMK 4,520/USD, inflation ~25%) can erode campaign ROI quickly without experienced buying discipline.

Below we profile ten agencies that we believe are best positioned to plan and buy media in Myanmar in 2026.

Myanmar's Media Landscape at a Glance

Understanding the media environment is the starting point for any buying strategy:

Digital Media

• TikTok: 19.6–21.0 million adult users — the largest digital reach in Myanmar
• Facebook: 13.1–13.7 million users (via VPN following 2021 restrictions)
• YouTube: ~12 million users — strong for video-on-demand brand content
• Telegram: ~6 million users — growing fast as a commerce and news channel

Traditional Media

• Television: National broadcaster MRTV and commercial channels including Sky Net and multiple local broadcasters; TV remains important for mass reach, especially outside Yangon
• Radio: Significant rural reach; particularly strong for FMCG brands targeting non-urban populations
• Out-of-Home (OOH): Yangon's commercial corridors, highway billboards, and key cities (Mandalay, Naypyidaw); growing LED digital OOH in Yangon

Print

• Declining print media relevance, though some business titles maintain readership in professional segments

The Case for Specialist Media Buyers

In Myanmar's USD 280–290 million digital advertising market (growing ~7% annually), the difference between a specialist media buying agency and a general digital agency managing ad spend is meaningful:

• Negotiated rates — specialist buyers negotiate volume deals with media owners that individual brands cannot access
• Inventory knowledge — understanding which placements actually deliver, not just which sell sheets claim to
• Cross-channel optimisation — allocating budget across TV, digital, radio, and OOH to maximise combined reach and frequency
• Fraud and viewability — programmatic buying without experienced oversight is vulnerable to ad fraud; specialist buyers apply brand safety and viewability filters

Media Planning vs Media Buying: Key Difference

Many agencies offer both, but it is worth understanding the distinction:

Media planning is the strategic phase: defining target audiences, identifying the channels where they are reachable, setting frequency goals, and allocating budget across the media mix.

Media buying is the execution phase: negotiating rates, purchasing placements (whether direct with media owners or programmatically), trafficking creative, and managing campaign delivery.

The best media agencies in Myanmar do both well — and integrate planning with buying so strategic decisions are informed by real buying-desk knowledge of what inventory costs and performs.

Top 10 Media Buying Agencies in Myanmar

1. Mango Media (Mango Myanmar Group)

Website: mangomyanmargroup.com | Founded: 2004 | Staff (Group): 230+

Mango Media is the media buying specialist within the Mango Myanmar Group — a 230+ person integrated communications group that also includes Wave Digital (digital), Mangosteen PR, and event production capabilities. As one of Myanmar's oldest and largest marketing groups, Mango Media has built buying relationships across every media channel: TV, radio, print, OOH, and digital. Their scale means they negotiate volume rates unavailable to smaller buyers, and their group infrastructure means media plans can be activated simultaneously across paid, earned, and owned channels. For FMCG brands, financial services, and large corporates running multimedia campaigns, Mango Media's channel breadth and buying power is unmatched.

Channels: TV, radio, print, OOH, digital Best for: Large FMCG and corporate campaigns requiring full-channel media activation.

2. Coca Media

Website: cocamediamm.com | Founded: 2007 | Staff: 11–50

Coca Media is a dedicated media planning and buying specialist — one of Myanmar's few agencies whose entire practice is focused on media, rather than treating it as one service line among many. Founded in 2007, Coca Media has spent almost two decades building media owner relationships and developing planning expertise across Myanmar's evolving media landscape. Their specialist focus means the agency's institutional knowledge of media rates, audience delivery, and negotiating leverage is deeper than most full-service competitors. For brands that want media buying handled by people who think about nothing else, Coca Media's specialist positioning is a distinct advantage.

Channels: TV, radio, print, OOH, digital Best for: Brands that want a dedicated media specialist rather than a full-service agency managing media as one of many deliverables.

3. Zurich Marketing Group

Website: zurichmarketinggroup.com | Founded: 2013 | Staff: 100+

Zurich Marketing Group operates at the intersection of events, media buying, and esports — a combination that positions them well for brands targeting younger, entertainment-focused Myanmar consumers. Their media buying covers TV, radio, and OOH alongside digital, and their event capability means bought media can be paired with physical experiences for integrated campaign delivery. Zurich's esports practice is particularly distinctive: as Myanmar's gaming audience grows, brands targeting young men find Zurich's esports sponsorship and media inventory valuable alongside conventional channel buys.

Channels: TV, radio, OOH, digital, esports media Best for: Consumer brands targeting younger audiences; campaigns combining media buying with event activation.

4. MCI / MCIX

Website: mcixagency.com | Myanmar office: 2013 | HQ: Bangkok

MCI brings omnichannel marketing expertise from its Bangkok headquarters to Myanmar, with 150+ clients across both markets. Their media planning work is informed by cross-market data — understanding how Myanmar media consumption compares to regional benchmarks provides useful context for audience targeting and channel allocation decisions. For regional brands that want Myanmar media buying coordinated within a broader Southeast Asia media strategy, MCI's Bangkok-Yangon presence enables genuine cross-border efficiency.

Channels: TV, digital, OOH, events Best for: Regional brands coordinating media across Thailand and Myanmar.

5. DKMads

Website: dkmads.com | Founded: 2019

DKMads holds a unique position in Myanmar's media landscape as the country's first local programmatic advertising company. Programmatic buying — using automated technology to purchase digital advertising inventory in real time, targeting specific audience segments — is standard practice in developed markets but still emerging in Myanmar. DKMads' local programmatic infrastructure means brands can access data-driven digital buying without routing through international programmatic platforms that may not have strong Myanmar inventory or audience data. For brands prioritising digital efficiency, audience targeting precision, and real-time campaign optimisation, DKMads is the specialist.

Channels: Digital (programmatic), display, mobile Best for: Digital-first brands wanting programmatic buying with local market expertise.

6. Pixellion 360

Website: pixelliongroup.com | Founded: 2014 | Staff: 50+

Pixellion 360 manages paid media across Facebook, TikTok, and YouTube for 300+ clients — making them one of Myanmar's highest-volume social media buyers. Their paid media team handles audience segmentation, creative testing, budget allocation, and optimisation for both performance and awareness objectives. For brands whose media investment is primarily digital social, Pixellion's volume of active campaigns provides meaningful benchmarking data: they understand which formats, audiences, and bidding strategies perform across Myanmar's social platforms at a level that smaller buyers cannot access.

Channels: Facebook, TikTok, YouTube, Instagram (digital social) Best for: Brands with digital-first media strategies, particularly social platform buying at scale.

7. Blink

Website: blink.com.mm | Founded: 2014

Blink's performance marketing practice manages digital media buying for clients including Samsung, Wave Money, Foodpanda, and LUX — brands with sophisticated media requirements and measurable performance targets. As Myanmar's Campaign Asia Gold Independent Agency of the Year 2024, Blink's media buying sits within a strategic framework: every media decision is connected to brand objectives and measured against clear KPIs. Their creative and performance marketing teams work together, which means media placements are supported by purpose-built creative rather than generic assets recycled across channels.

Channels: Digital social, search, programmatic Best for: Premium brands wanting media buying integrated with brand strategy and performance creative.

8. RFOX Media

Website: rfoxmedia.com | Founded: 2017/2021

RFOX Media's 30 million+ monthly content reach gives them a natural media buying offer: owned distribution networks alongside paid placements. For brands that want to combine earned reach on RFOX's owned channels with paid advertising buys, RFOX provides a hybrid media value. Their video production capability ensures creative is optimised for each placement — particularly relevant as video-first formats now dominate Myanmar's digital media environment across TikTok, YouTube, and Facebook. Clients Samsung, Huawei, and Grab benefit from RFOX's ability to produce and distribute video at scale.

Channels: Digital social (TikTok, Facebook, YouTube), owned media networks Best for: Brands with significant video content needs seeking combined production and paid distribution.

9. Chilli Agency

Website: chilli.agency | Founded: 2016 | Offices: Yangon + Singapore

Chilli Agency's social listening and PR background informs their media buying in a useful way: buying decisions are guided by real audience intelligence, not just platform-reported demographic data. Understanding where KBZ Bank, Grab, Carlsberg, and Prudential customers spend time — and what content they engage with — produces more precise media strategies than demographic targeting alone. Their Yangon-Singapore presence also supports media coordination for campaigns running across both markets, an increasingly common requirement for regional brands.

Channels: Digital social, PR-driven earned amplification Best for: Financial services and regulated brands combining paid media with PR and social intelligence.

10. B360 / BEYOND 360

Website: b360group.com | Founded: 2019 | Staff: 30–50

B360's HubSpot Gold Partner status enables a distinctive approach to media buying: campaigns are connected to CRM data so every media touchpoint — display impression, social click, lead form completion — is traceable through to customer acquisition and revenue. For B2B brands and considered-purchase categories where the journey from first ad exposure to sale spans weeks or months, B360's closed-loop media measurement delivers insight that standard campaign reporting cannot. Clients LG, Honor, and Grand Royal benefit from media buying linked to actual sales pipeline data.

Channels: Digital (search, social, display), integrated with HubSpot CRM Best for: B2B and considered-purchase brands needing media measurement connected to sales pipeline.

Media Mix Recommendations by Business Type

Different business types require different approaches to Myanmar's media landscape:

FMCG / Mass Consumer Brands

Recommended mix: TV (40–50%) + Digital social, primarily TikTok (30–35%) + OOH in Yangon (10–15%) + Radio for rural reach (5–10%) Key agencies: Mango Media, Coca Media, Zurich Marketing

Banking and Financial Services

Recommended mix: Digital social (40–50%) + TV (20–30%) + OOH key locations (15–20%) + Radio (5–10%) Key agencies: Coca Media, Chilli Agency, DKMads (digital)

Tech and Consumer Electronics

Recommended mix: Digital social TikTok/YouTube (50–60%) + Digital display/programmatic (20–25%) + OOH premium sites (15–20%) Key agencies: DKMads, Pixellion 360, Blink, B360

B2B and Professional Services

Recommended mix: Digital search and LinkedIn (40–50%) + Content/inbound (30–40%) + Event sponsorship (10–20%) Key agencies: B360, nexlabs, MCI/MCIX

SME / Local Business

Recommended mix: Facebook and TikTok organic + paid (60–70%) + Local radio or OOH where relevant (20–30%) + Messenger commerce (10%) Key agencies: Pixellion 360, DKMads, Hap Eye

Measuring Media Buying Performance in Myanmar

Myanmar media measurement is developing but not yet at the standards of more mature markets. Key measurement approaches:

• Digital channels — TikTok Ads Manager, Facebook Ads Manager, Google Analytics 4, and programmatic DSP reporting provide impression, click, conversion, and cost data
• TV and radio — audience measurement relies on panel-based ratings data from MRSI Myanmar and agency-proprietary research; reach and frequency planning is conducted using available data augmented by agency experience
• OOH — footfall estimates and vehicle traffic counts inform site selection; digital OOH panels in Yangon allow some impression measurement
• Cross-channel attribution — DKMads and B360 are best positioned for multi-touch attribution across digital channels; traditional-to-digital attribution remains limited

FAQ

Q1: What is programmatic advertising and is it available in Myanmar?

Programmatic advertising uses automated technology to buy digital ad inventory in real time, targeting specific audiences based on data signals. DKMads, founded in 2019, is Myanmar's first local programmatic advertising company and provides programmatic buying capability with local market expertise. International programmatic platforms also have Myanmar inventory, though local specialists typically deliver stronger results due to better local audience data.

Q2: How much do media buying agencies charge in Myanmar?

Agencies typically charge a media management fee of 10–15% of total media spend, plus a monthly retainer for planning and strategy (ranging from USD 500–3,000 depending on scope and agency size). Some agencies offer package pricing for defined campaigns. At the current exchange rate of MMK 4,520/USD, media budgets translate to significant local currency commitments — agencies experienced in Myanmar should help model this.

Q3: Is TV advertising still effective in Myanmar?

Yes. Television remains a mass reach channel in Myanmar, particularly important for rural and semi-urban populations and for older demographics with lower smartphone adoption. For FMCG, banking, and telecom brands targeting broad Myanmar populations, TV remains a core channel. Urban, younger demographic targeting is increasingly better served by TikTok and digital channels.

Q4: How does the Facebook ban affect digital media buying in Myanmar?

Facebook advertising remains operational — agencies manage campaigns through VPN access, and audience reach remains 13.1–13.7 million users. Most experienced media buyers in Myanmar have established workflows for managing Facebook campaigns under current conditions. TikTok (19.6–21.0 million users, no restrictions) has now surpassed Facebook in reach and is increasingly the primary digital social investment for Myanmar brands.

Q5: Should I use a specialist media buying agency or a full-service agency for my media?

It depends on your media budget and complexity. Brands spending USD 5,000+ per month on media typically benefit from specialist buyer expertise — Coca Media, Mango Media, and DKMads for digital programmatic. Brands with lower budgets or those wanting creative and media integrated under one roof will find full-service agencies like Blink, Pixellion 360, or Chilli Agency more practical. Specialist buyers negotiate better rates and apply more disciplined buying practices; full-service agencies offer integration simplicity.